Do I Need a Master Plan?

Do I Need a Master Plan?

By Monica Converse & Emily Naylor

‘Plan’ doesn’t have to be a four-letter word! Your county and your county conservation board is unique. For this reason, master plans are scalable and customizable based on your needs and budget: basic, mid-range to comprehensive and in-depth. The goal is to include the components you need. This makes them just as helpful for large park systems as for small, standalone public spaces.

Let’s find out if you need a master plan...

  1. Does your organization have a plan for future needs and improvements?
  2. Has it been more than five years since your organization updated its plan for the future?
  3. Has your board requested information or plans that illustrate future needs?
  4. Does your organization need supplemental funding to address future needs?

If you answered “yes” to any of these statements, then a master plan is for you!

Learn more about master plans here!

Emily Naylor, PLA, LEED AP, Landscape Architecture


When I look at the built environment, I see it through my “How can I help?” lens.

The built environment is an opportunity to improve the ways we communicate and connect with one another. When I work with my clients, my goal is to understand their expectations. This requires truly listening to discover their vision and what drives their vision. From there, I share suggestions and recommendations to empower my client determine what their best course of action is.

When it comes to helping my clients problem-solve, our relationships are built on trust, honesty and transparency. They appreciate my track record of consistently meeting their expectations. I’m proud to be able to do that for them.

Emily Naylor, PLA, LEED AP, Landscape Architecture-Project Manager

Monica Converse, AIA, LEED, BD+C, Architect  

As a civil engineer for park and conservation facilities, I am able to create places of enjoyment for friends, family and the surrounding communities these green spaces serve.

Master planning, site development plans, utility design and hydraulic analysis are just the tip of the iceberg to bring my clients’ visions to fruition. It requires a high-level of collaboration with clients, their publics and with the project team while working through various permitting processes with local and state jurisdictions.

The final result is a creative and realistic solution that meets the needs of my clients.

Monica Converse, PE, LEED AP, Civil Engineer

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