Des Moines Park Signage Development Des Moines Park Signage Development

Des Moines Park Signage Development

Challenge

The City of Des Moines Parks and Recreation Department identified outdated and deteriorating signage throughout the city’s park system. They sought to update signage not only to enhance the visual appeal of park signage, but also increase the functionality of signage and distinguish different park types for park patrons throughout Des Moines.

Solution

The process began with several work sessions to review goals, objectives, expectations, schedules, lessons learned and other topics to assure an effective project launch. Multiple sign design concepts were developed to include creative combinations of shapes, lettering styles, logos, colors and materials.

Impact

The City of Des Moines was able to implement a family of park signs that elevated the quality of design and materials and created a cohesive consistent identity for all parks within the system.
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