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Loess Hills AVA Wine Trail

Challenge

The Western Iowa Grape Growers Association, with the assistance of Golden Hills Resource Conservation and Development, wanted to create a wine trail through a portion of the Loess Hills that was designated as an American Viticultural Area (AVA). Although the wine trail hadn’t yet been established, branding help was needed to create an identity, attract visitors, and encourage people to tour the Loess Hills area and experience the flavors of the unique wineries and vineyards along the future trail.

Solution

To develop a logo, branding, and promotional pieces for the planned Loess Hills Wine Trail in western Iowa, Shive-Hattery began working with representatives from the Western Iowa Grape Growers Association and Golden Hills Resource Conservation and Development before the wine trail was established.

Shive-Hattery developed a logo for the Loess Hills Wine Trail, as well as a brochure and a printed map that outlines locations and important information about each participating winery. The project also involved designing special wine-bottle tags for the vintners that meet AVA grape-growing requirements. Signage along the Loess Hills Wine Trail was also developed to help participants find their way and ensure them that they’re headed in the right direction.

To make sure the Loess Hills Wine Trail logo reflected the right image, several options were created. Once a logo was selected, it was used to create overall branding concepts for a distinct look and feel. The chosen logo features a wine glass overlaid across abstract rolling hills (mimicking the Loess Hills); beneath the hills, the wine glass grows roots into the ground much like a grapevine.

Impact

The Loess Hills Wine Trail, designated as an American Viticultural Area, now has its own branding to attract visitors and encourage them to tour the Loess Hills area while experiencing the flavors of the nine unique wineries and vineyards along the trail.

As a result of this branding, the wineries along the trail enjoy more visitors, boosting the economy in western Iowa.
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