Sportsbook & Clubhouse

Located in Altoona, IA

With newly adopted legislation removing barriers to sports betting, Prairie Meadows Racetrack and Casino partnered with William Hill Sports Betting to renovate the existing clubhouse level and include Sportsbook services.

The new Sportsbook space provides numerous recessed televisions and viewing areas throughout to serve a wide range of sports betting enthusiasts. This includes a ceiling mounted television display complete with LED light accents and a centrally located feature bar that was paired with the Daily Double Deli serving counter. Additional energy and excitement were introduced into the space with bold carpet patterns, wall graphics, custom millwork and uniquely designed lighting. All rooted in sporting themes with jockey silk colors and patterns inspiring final accents across the floor all as part of the Clubhouse Level renovation.

Progressive action with expedited design and construction services facilitated project completion just weeks after legislation was signed into law.